Directed by Yoann Lemoine
Cinematography by Mathieu Plainfosse
Produced by Mourad Belkeddar
Styling by Ellen Af Geijerstam
Post production by OneMore Production
3d Artist : Jonathan Benabed
Music by Woodkid

Even though “Iron” is the title of a music video, it contains all the details of a grand and impressive fashion film. Director Yoann Lemoine, who is also lead singer and songwriter of Woodkid, tells us a story about the animal strength in us. In all human beings.
We see the beauty of mother nature, melting together with the big black smoke of rouge bombs. Screaming warriors (one of them is wonderful Agyness Deyn!) and powerful animals, fighting side by side on a harsh battlefield. The magnificent piece of music and the use of slow-motion support the mystical atmosphere from the beginning. MAJESTIC!

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Direction and Production by David Stringberg and Johan Bring of PUNX STHLM
Music by Goose
Styling by Max Eriksson

Not a fashion film, but a mind-blowing music video. Directors David Strindberg and Johan Bring just throw in some glitter, sequins and magnificent costumes and hit the record button. And after a few seconds of recording comes out this video for Belgian electro act Goose.
We see lots of mysterious characters running in all directions and slowly revealing a bright object hidden in the beackground…
You’d think the super-slow-motion-effect is getting kind of tiring nowdays, when something like this comes around. Simple, clever, impressive. And now let yourself be soaked in into this crazy synthesizer-glitter-maelstrom.

… and after that, be sure to visit the blog of magnificent stylist Max Eriksson who seems to deliver excellent work on a regular basis.

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Directed & Produced by Eoghan Kidney
Rotoscoping by Magdelena Turnier, Jairo Neto, Camilo Rosas, Brett Bittner, Atsushi Yamamoto, Eoin Whelehan and Chris Mooney
New York Shoot Line Producer: Theo Avgerinos
Steadicam Operator: Ian Woolsten-Smith
New York Shoot Assistants: Kris Petersen and Jennifer Kelley

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Split-screen, speed ramps, twilight imagery, mirror and kaleidoscopic efx… it has to be a fashion film!! Well, it’s not, just the latest music video by Lykke Li. It’s a pitty you can’t find any credits on make-up&hair or styling (Lykke’s actually looking good here!) or art direction (fantastic!), because that’s just how music videos are promoted, with only the director’s name: Johan Söderberg.
We get some fast paced, elegant editing here – no wonder, since he used to be an music video editor in the first place. Nicely done, Johan!
Btw, you can exchange your email-adress with an direct download of the song from Lykke’s homepage. So, get some!

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Director: Nicolás Méndez
Director of Photography: Marc Gómez del Moral
Producer: Alba Barneda
Art Director: Maruxa Alvar
Costumes: Carolina Galiana
Make-Up: Gina Ros
Choreography: Les Filles Föllen
Colorist: Xavi Santolaya
Post-Production: Visitor BCN

If you haven’t seen it yet, here comes the coolest music video of the year. Witness an ultimate plethora of funny, sexy, witty, inventive, stupid, light-hearted, surreal, supercool film miniatures. It’s like a film-tumbleblog. I read somewhere, that it stirred some controversy. I guess some people just don’t like it easy and fun.

Seems like it’s also a film trailer for the director’s full feature debut. Can’t wait to see this one!

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Music: Gil Scott-Heron (remixed by Chris Cunningham)
Video: Chris Cunningham

Visual über-artist Chris Cunningham does for New York, what Gaspar Noe did for Tokyo: transforming a city into a never-ending nightmare. Get into the void with this rigorous piece of video art.
(Please do excuse the commercial before the video starts – please go to http://chriscunningham.com/ for a commercial-free stream

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London-based designer and film director Simon Owens was named by ID Magazine one of 200 most important creatives for the future. I couldn’t agree more! Simon has done some interesting work for artists like Tiga, Whomadewho and LCD Soundsystem, but it wasn’t until his beautiful film for CARIBOU that he caught my attention.

D.O.P: Sam Brown
Wardrobe: Mimi Milburn Foster
Hair and Make-up: Cate Hall
Editor: James Rose at Cut and Run
Grade: Andrew Daniel at Molinare

I like a lot about it. The casting, the directing, the location, the styling and first and foremost the guts to shoot a song called “Sun” in the half-light of a living room. It’s original and daring and has a nice and unexpected turn midway through it.

DOP: Marcus Domleo
Editor: Julian Eguiguren
Effects: Joel Gethin Lewis, Michael Trott, Simon Owens

This one for Dave.I.D is more experimental and visually challenging. I like how the 80s-videomixer-like effects blend in with real projections and 3-d-animation so that, in the end, you can’t tell what’s what. The dizziness kind of pulls you in and doesn’t let go easily…
Of course it fits the atmosphere of the song, which is all longing and lament and very beautiful, too.
The overall look is adapted (and imho perfected) from an earlier Dave.I.D Video by director Danny Sagra.

UPDATE: This last passage needs to be revised. Simon told me that “the ‘I like the sound of them without me’ video idea wasn’t adapted from the ‘Why weren’t the message sent?’ video, it was actually conceived way before WWTMS, it just took longer to come out.” Sorry, Simon!

I’d also like to believe the look&feel of this video is part of an anti- “clean, clean & crisp” video-aesthetic (which predominates since the upcoming of DLSR-film making). I probably just make this up, but it seems to me, that a lot of people who cheered (and rightly so) when the Canon 5D was introduced in 2005 (it’s that long ago!!!), are getting kind of bored by it now (or is it just me?). I mean, how many “beautiful” panoramas and pull focus arias can you do before it gets stale altogether? But I digress…

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