Directed by: Steven Meisel
Creative Director: Ronnie Cooke-Newhouse
Creative Direction: House and Holme
Post Production: Glassworks
Set Designer: Mary Howard
Hair: Guido Palau
Makeup: Pat McGrath
Models: Raquel Zimmermann, Karen Elson, Lowell Tautchin and Milo Spijkers
Music: Pitbull – I know you want me (calle ocho)

We would’t have thought of Alber Elbaz as a great dancer, but we have to admit the Lanvin chief designer is doing a nice job here. Move it, Alber! Listed director is Steven Meisel, who shot the Vogue Italia covers and the world’s greatest editorials for last 100 years or so. This is his third foray into the domain of moving pictures and we think it’s his best one.

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Directed by Elisha Smith-Leverock
Director of photography: Ben Todd
Styling by Kim Howells
Hair: Ben Jones
Make-Up & Nails: Yin Lee @ Premier
Set Design: Helen Macintyre
Music: Benjamin Esser
Model: Lindsey Byard @ Next

A real eye-candy and a spectacular color-bomb: “Incandescent Meta-morph-incessant” by Elisha Smith-Leverock. Smith-Leverock, Stylist Kim Howells and Fashion label Fred Butler seem to be an invincible trio (we’ve posted the A/W 09 Fashion Film lately!). Again they created a wonderful film with great movements, a brightly colored set design and a cheerful atmosphere. Ever since Fred Butler was on a trip to China Town, NYC, she fell in love with the art of origami (Japanese art of paper folding) and explored it’s “infinite craft of possibilities with no limits”. After watching this film, you’ll probably agree!

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Director: Solve Soundsbo
Director of Photography: Daniel Bronks
Editor: Ricky Wood
Creative Director: Katie Grand
Model: Kelly Brook
Musical Composition: Ben Lee
Hair: Ashley Javier
Make-Up: Sally Branka
Set Design: David White @ The Magnet Agency
Visual FX: The Moving Picture Company

God knows why we missed out on this little gem from back in February. “You have to seed, if you want to reap, dear brands!” (God would answer, well, in all likelihood…)

Really, it’s hard to understand why a company like Armani can’t afford to pay a few bucks for spreading the damn thing on the net. But even without spending any money for advertising, with almost 4k subscribers for their youtube channel and, attention, 1.6 million(!) facebook fans you should do better than 15k views over half a year, right? Though it’s an “editorial” video for the Love Magazine, it exclusively features the Giorgio Armani La Femme Bleue S/S 2011 Collection and does so in a much bigger scale than Armani’s poorly executed proper campaign “film”. Taking that in consideration that, the lazyness regading the seeding is even harder to understand.
Oh yeah, the film. It is top notch. Fashion veterans (like Katie Grand, Model Kelly Brook and Hair-Stylist Ashley Javier) are paired with more than solid film-making and a FANTASTIC post-production. And now for the last downer: all that cinematic excellence is pressed into 640x360pixel. That’s right, they offer low-res only. So much money, so much value, such a pity.
Still very watchable, though.

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Directed by Luke Losey
Photgraphy by Tim Walker
Set Design by Shona Heath
Creative Direction by House and Holme

The English luxury brand Mulberry presents a magical fashion film. Together with the creative director duo House and Holme,
director Luke Losey shows the English fashion in what seems to be a dream full of giagantic owls and foxes and frozen girls. The set design by Shona Heath (who is also contributor at ShowStudio) is incredible and together with the visual effets by Framestore it makes the film an entertaining piece of (advertising) film.

If you liked this one, also watch Mulberry’s first fashion film.

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Directed by Ludwig Zeller

The video series “New Needs in an Augmented World” by London based artist Ludwig Zeller speculates about a future information society. Looking at how quickly information technology spreads into almost every single part of life within only a couple of years, it is not difficult to imagine that we do not know exactly what kind of implications this symbiosis between human mind and information technology could bring up within the next decades already.

The fascinating video piece reminds us a bit of Gattaca, although funnier and without the dystopian undertone. Ludwig was kind enough to share with us some of his thoughts and motivation behind the film:

“I realized that powerful inventions like the internet or an iPhone not only enable us to do more things more efficiently, but that we also unlearn skills we had before and that we change through this. Changing societies are intriguing and alienating at the same time, because you have to realize that you probably could not live happily in other times. Your mindset and socialization would not be compatible. But still it’s your world in a way.

This uncanniness about the idea that these different worlds could really be a reality – to experience it – is what I am trying to do in my speculative design practice. I am designing products for non existing people, and use film as a medium to tell minimalist stories about these places.

Aesthetically this is a fantastic challenge, how would our “stuff” actually look like in a future or an alternative world? It enables you to produce utopian/dystopian design proposals that are nonetheless bound to meaningful limits, so that the viewer can get a fascinating glimpse of another existence.”

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Client: Miu Miu
Directed by: Lucrecia Martel
Produced by: Hi! Production
Executive Producers: Lita Stantic and Max Brun
Director of Photography: Hugo Colace
Art direction: María Onis Vigil
Hair & Make-Up: Alberto Moccia
Models: Maria Alché, Julia Anderson, Cecilia Barrios, Emilienne de Souza, Piren Larrieu Iturre, Rocío Nunez, Florencia Ramaccioni, Rocío Somoza

The second part of Miu Miu’s “The Women’s Tales” – a series of films which celebrate the transformative power of femininity. Acclaimed Argentinian director Lucrecia Martel created a scenery, in which Miu Miu’s FW 2011 collection is presented in a very special and classy way. The outstanding and very cinematic film takes place on a luxury boat, cast by an “army” of mysterious female creatures. They seem to have a mysterious scheme. While avoiding to show their faces to the camera, the creatures are preparing for their metamorphosis and several strange incidents are taking place… In the end, while everyone disappears, it’s the latest Miu Miu collection which is left behind on the boat… Creepy! Wow! Da capo!

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Directed by Ramon J. Goñi
Produced by Susan Locht
Music by Mikael Karlsson
Edited by Ramon J. Goñi
Colorist: Matthes Barela
Stylin by Joshua Seth
Make Up by Michal Cohen
Hair: Larry McDaniel

W Magazine presents this fashion film by director/cinematographer/journalist Ramon J. Goñi. Shot at the Standard Hotel in Hollywood, the film depicts the old story of two pretty boys craving the girl. Yet the location, the colors and foremost the music by Mikael Karlsson make Goñi’s work stand out. The fashion portayed by the way includes Masion Martin Margiela, Alexander McQueen and Comme des Garcons, just to name a few.

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Directed by: Tony Kelly
Starring: Jalen Testerman and Lil Demon

The first fashion short on Ravished featuring kids wear. Fashion photographer Tony Kelly depicts the two supercool AND superfamous protagonists for American Apparel. Nothing more needs to be said, Jalen and Lil Demon speak for themselves, so enjoy!

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