GARETH PUGH S/S 2011 COLLECTION
BY RUTH HOGBEN

Directed by Ruth Hogben
Produced by Gainsbury and Whiting
Executive Production : Sam Gainsbury and Anna Whiting
Director of Photography: Simon Chaudoir
Styling: Katie Shillingford
Music Direction: Matthew Stone
Performance: Kristen McMenamy, Jonathan Baker at D1 Models

A while back, Showstudio veteran Ruth Hogben created quite a futuristic and graphical fashion film for Gareth Pugh’s Spring Summer Collection 2011. Two models with a fantastic, impressive body language are are mise en scene via the extensive(!) use of the holy trinity of fashion film tools: haze, slow-motion and mirror/kaleidoscopic-effects… all in all a very high end example of what could become the future of runway shows.

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Tagged as: Fashion Film , Gareth Pugh , Gareth Pugh S/S 2011 , pos , posted by Arzu , Ruth Hogben , showstudio