Client: Rodarte
Directed by Wing Shya
Art direction & Styling: Sean Kunjambu
Hair: Ray Chan
Make-Up: Karen Yiu
Model: Yu Xiao August Zhang Jun Kim
Music: Peter Kam
Well, it’s actually a little late for the donation effect this film was intended to initiate. But nevertheless it’s a visually stunning and expressive work you shouldn’t miss out on. Hong Kongs luxury fashion retailer Joyce collaborated with the Rodarte sisters and director Wing Shya to create this wonderful fashion film for a charity initiative. Joyce donated 1 HK$ to UNICEF for every click on youtube, up to the 31st of June 2010. The beautiful underwater-scenes paired with the perfect color grading and accompanied by the lofty score by Peter Kam create a very mystic and sensual atmosphere. Majestic!
