The Love Magazine presents MODELGEDDON, a special collaboration between Katie Grand, James Lima, and Versace. Watch as Alessandra Ambrosio, Julie Ordon, Claudia Mason and Ana Beatriz Barros (all in Versace) go to town on an imaginary LOVE city, built from scratch by designer and director James Lima.

James Lima, who already worked with Love Magazine on “The LOVE thing”, then with Prada, strikes another time, this time sponsored by Versace. Very post-heavy production here, very gigantic and very very everything… Kind of overdoing it, and especially 3D and the compositing look kind of rushed… However, still charming, if only for the monsterfilms-50s-era-references. James says (via Artschoolvets): “Hollywood at the speed of fashion – that is what it is and what I do – …the technological cinematic industry; I have one foot in each world – it is this combination that creates a new kind of media, a new way to enter into the dream worlds of fashion.”
Enjoy the ride!

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