Director: Solve Soundsbo
Director of Photography: Daniel Bronks
Editor: Ricky Wood
Creative Director: Katie Grand
Model: Kelly Brook
Musical Composition: Ben Lee
Hair: Ashley Javier
Make-Up: Sally Branka
Set Design: David White @ The Magnet Agency
Visual FX: The Moving Picture Company

God knows why we missed out on this little gem from back in February. “You have to seed, if you want to reap, dear brands!” (God would answer, well, in all likelihood…)

Really, it’s hard to understand why a company like Armani can’t afford to pay a few bucks for spreading the damn thing on the net. But even without spending any money for advertising, with almost 4k subscribers for their youtube channel and, attention, 1.6 million(!) facebook fans you should do better than 15k views over half a year, right? Though it’s an “editorial” video for the Love Magazine, it exclusively features the Giorgio Armani La Femme Bleue S/S 2011 Collection and does so in a much bigger scale than Armani’s poorly executed proper campaign “film”. Taking that in consideration that, the lazyness regading the seeding is even harder to understand.
Oh yeah, the film. It is top notch. Fashion veterans (like Katie Grand, Model Kelly Brook and Hair-Stylist Ashley Javier) are paired with more than solid film-making and a FANTASTIC post-production. And now for the last downer: all that cinematic excellence is pressed into 640x360pixel. That’s right, they offer low-res only. So much money, so much value, such a pity.
Still very watchable, though.

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