Jonze, together with his key collaborators with whom he also worked on “Where the wild things are”, has created the perfect branded short: a work of art that stands for itself with extremely slick images, perfect costumes, perfect animations and visual effects. Absolut and Jonze have, unlike other branded short collaborations, refused to include any ridiculous product placement. The only branding done are the front credits of the film and the website (which is also a great pleasure) on which the film is presented, of course with the familiar Absolut font.
In conclusion, I’m here is an example of how brands and great artists can successfully pair. It shows that advertising can be done in a subtle, almost humble way: through an entertaining and very moving piece of art.

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