Director: Solve Soundsbo
Director of Photography: Daniel Bronks
Editor: Ricky Wood
Creative Director: Katie Grand
Model: Kelly Brook
Musical Composition: Ben Lee
Hair: Ashley Javier
Make-Up: Sally Branka
Set Design: David White @ The Magnet Agency
Visual FX: The Moving Picture Company

God knows why we missed out on this little gem from back in February. “You have to seed, if you want to reap, dear brands!” (God would answer, well, in all likelihood…)

Really, it’s hard to understand why a company like Armani can’t afford to pay a few bucks for spreading the damn thing on the net. But even without spending any money for advertising, with almost 4k subscribers for their youtube channel and, attention, 1.6 million(!) facebook fans you should do better than 15k views over half a year, right? Though it’s an “editorial” video for the Love Magazine, it exclusively features the Giorgio Armani La Femme Bleue S/S 2011 Collection and does so in a much bigger scale than Armani’s poorly executed proper campaign “film”. Taking that in consideration that, the lazyness regading the seeding is even harder to understand.
Oh yeah, the film. It is top notch. Fashion veterans (like Katie Grand, Model Kelly Brook and Hair-Stylist Ashley Javier) are paired with more than solid film-making and a FANTASTIC post-production. And now for the last downer: all that cinematic excellence is pressed into 640x360pixel. That’s right, they offer low-res only. So much money, so much value, such a pity.
Still very watchable, though.

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The Love Magazine presents MODELGEDDON, a special collaboration between Katie Grand, James Lima, and Versace. Watch as Alessandra Ambrosio, Julie Ordon, Claudia Mason and Ana Beatriz Barros (all in Versace) go to town on an imaginary LOVE city, built from scratch by designer and director James Lima.

James Lima, who already worked with Love Magazine on “The LOVE thing”, then with Prada, strikes another time, this time sponsored by Versace. Very post-heavy production here, very gigantic and very very everything… Kind of overdoing it, and especially 3D and the compositing look kind of rushed… However, still charming, if only for the monsterfilms-50s-era-references. James says (via Artschoolvets): “Hollywood at the speed of fashion – that is what it is and what I do – …the technological cinematic industry; I have one foot in each world – it is this combination that creates a new kind of media, a new way to enter into the dream worlds of fashion.”
Enjoy the ride!

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