With H&M, it seems like business as usual when it comes to clever marketing. So, here we go again with a very stylish and simple campaign for their new designer collaborations coming 9th September. Their goal is obvious: all over the net the buzz is on and everyone’s guessing which designer is on board.
What’s unusual here, is that they didn’t use to start campaigning as close to the release date of the actual collections. Also, there is nothing else but the films. H&M has gone true viral with this one, and one week before the official start in the stores new films are still pouring in.
Here are only two examples, you can watch the rest of them on H&M’s own youtube-channel.

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