Directed by Alexis Milant

I never understood what fingerskating’s all about. And that didn’t change after watching this little film by finger-skater, finger-actor (just watch it… also his other “Opus”-Videos on his hp or on Vimeo) and film-director Alexis Milant, at all. However, one has to admit, it’s very charming and entertaining.
How luxury brand Hermes got involved in all this… it’s quite irritating and that’s why it will probably viral like crazy.

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Agency: Fallon London
Directed by: Leila and Damien de Blinkk

It’s obvious that UK based French Connection is very keen on novel marketing strategies. It starts with their acronym, FCUK, which really wants you to misspell/misread it. FCUK was the first brand to use Chatroulette as a viable platform for brand communication and last month they launched Youtique, the first ever Webshop integrated in Youtube.
Beginning of 2010 they also started to release a series of fashion films for their man and woman collections. Something like two dozen films are already done, all of them starting with the voice of a french man, who declares: “This… is ZEY WOMEN” or (you guessed it) “This is… ZEY MEN”. Very charming, nouvelle vague like imagery and a great cast (like Franco-Spanish rising star Astrid Berges-Frisbee, who will be appearing in Pirates of the Caribbean 4) makes for a lot of fun watching those. But it’s not just pretty people in pretty clothes. They got everything right: a well-thought out concept, good scrips, suprisingly good direction by photographers-turned-directors Leila and Damien de Blinkk and a “viral potential” on top of that.
Spring/Summer was all black and white, the new Fall/Winter season was shot by cinematographer Edu Grau (of “A Single Man”-fame) in color. You can check all of the films on FCUK’s youtube-channel.
Let’s hope more fashion brands show some of this boldness and commitment in embracing the great new opportunities that online communication has to offer.

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With H&M, it seems like business as usual when it comes to clever marketing. So, here we go again with a very stylish and simple campaign for their new designer collaborations coming 9th September. Their goal is obvious: all over the net the buzz is on and everyone’s guessing which designer is on board.
What’s unusual here, is that they didn’t use to start campaigning as close to the release date of the actual collections. Also, there is nothing else but the films. H&M has gone true viral with this one, and one week before the official start in the stores new films are still pouring in.
Here are only two examples, you can watch the rest of them on H&M’s own youtube-channel.

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