Watch “I’m Here” on www.imheremovie.com
Directed & written by: Spike Jonze
DoP: Adam Kimmel
Starring: Andrew Garfield and Sienna Guillory
Original Music by: Sam Spiegel and Aska Matsumiya
Produced by: Vincent Landay
Editing by: Stephen Berger and Eric Zumbrunnen
Costum Design by: Casey Storm
“I`m Here is a 30-minute love story about the relationship between two robots living in Los Angeles.”
Spike Jonze directed this 30-minute long branded short for Absolut Vodka in 2010. Absolut is one of the top players in the branded short segment. Next to other Absolut branded shorts like “Lemon Drop” and “NY-Z”, I’m here is truly a very moving masterpiece.
Jonze, together with his key collaborators with whom he also worked on “Where the wild things are”, has created the perfect branded short: a work of art that stands for itself with extremely slick images, perfect costumes, perfect animations and visual effects. Absolut and Jonze have, unlike other branded short collaborations, refused to include any ridiculous product placement. The only branding done are the front credits of the film and the website (which is also a great pleasure) on which the film is presented, of course with the familiar Absolut font.
In conclusion, I’m here is an example of how brands and great artists can successfully pair. It shows that advertising can be done in a subtle, almost humble way: through an entertaining and very moving piece of art.
